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"Shiny object syndrome" By Lora D. Charles

Its time to take a breakation!! Have you ever found yourself constantly chasing after the latest and greatest trends, products, or ideas? This phenomenon, known as shiny object syndrome, can be detrimental to both your personal and professional growth. In this blog, we'll explore the causes and effects of shiny object syndrome. I didn't coin the phrase and in my research I couldn't find out who did. I read about in Forbes magazine and again heard it on a tech training I was in on clubhouse. It struck my interest so I thought I would share what I found out about it.


The term is often used to describe a common pitfall that people may fall into in today's fast-paced and ever changing world. It's also used as a metaphor for the distractions that can prevent someone from achieving their goals, as shiny objects are often perceived as attractive and eye-catching but not necessarily useful or valuable. I am dropping the main places where the syndrome could possibly kick in and then how it effects Men, Women and children. And then lastly everyone as a whole. I am no expert on this I just found it quite interesting and started digging over time. And now I am sharing it with you.


Examples of things that can cause shiny object syndrome:


  1. Social media and online marketing: Constant exposure to the latest products, trends, and ideas through social media can make it difficult to stay focused on one task or goal.

  2. Rapid technological advancements: With new technology emerging at a rapid pace, it can be tempting to constantly upgrade to the latest device or software.

  3. Fear of missing out (FOMO): The fear of missing out on something exciting or valuable can drive individuals to constantly seek out new experiences or opportunities.

  4. Constant distractions: With the constant stream of notifications and messages from our devices, it can be difficult to stay focused on one task for an extended period of time.

  5. Impulsivity: Some individuals have a natural tendency towards impulsivity and may struggle to resist the urge to pursue new and exciting opportunities.

  6. Inability to set and achieve goals: Those who lack the ability to set and achieve goals may find themselves constantly seeking out new opportunities as a way to feel productive and accomplished.

  7. Lack of discipline: Shiny object syndrome can be a symptom of a lack of discipline, which can make it difficult to stick to one task or goal.

  8. Insecurity: those who feel insecure about their abilities or their place in the world may be more likely to fall prey to shiny object syndrome as a way to feel better about themselves.

  9. High Stress: Those who are under high stress may be more susceptible to shiny object syndrome as a way to distract themselves from the stressors in their life.

  10. Boredom: Some people may engage in shiny object syndrome to alleviate feelings of boredom. they may see it as a way to make their life more interesting.

How does it effect.....


Men: Shiny object syndrome can prevent men from achieving their goals by constantly diverting their attention and resources to new opportunities. It can also lead to impulsive decision-making and financial instability.


  • A man who is an entrepreneur may be constantly on the lookout for new business opportunities and may struggle to stick with one project long enough to see it through to completion.

  • A man who is a salesperson may be easily distracted by the newest, most innovative products and services, and may struggle to focus on selling the products that he already has.

  • A man who is an investor may be tempted to constantly switch from one investment to the next, never giving any one investment the chance to grow and mature.

  • A man who is a professional athlete may be constantly looking for new training regimes, new equipment, new coaches and new teams instead of focusing on perfecting his skills and performance with what he has.

  • A man who is a hobbyist may be constantly switching from one hobby to the next, never fully immersing himself in any one activity and never experiencing the satisfaction of mastery or completion.


Women: Shiny object syndrome can be particularly challenging for women in the workplace, where they may already face obstacles to advancement. Constantly chasing after the next big thing can make it difficult for women to establish themselves as experts in their field and can undermine their confidence.

  • A woman who is a business owner may be constantly on the lookout for new business opportunities and may struggle to stick with one project long enough to see it through to completion.

  • A woman who is a professional may be easily distracted by the newest, most innovative ideas and products in her field, and may struggle to focus on her current work.


  • A woman who is an entrepreneur may be tempted to constantly pivot her business based on the latest trends, rather than building a solid foundation for her company.

  • A woman who is a student may be constantly switching from one major to the next, never fully immersing herself in any one field of study and never experiencing the satisfaction of mastery or completion.

  • A woman who is a hobbyist may be constantly switching from one hobby to the next, never fully immersing herself in any one activity and never experiencing the satisfaction of mastery or completion.

  • A woman who is a parent may be constantly seeking new parenting strategies and methods, instead of focusing on what works best for her and her family

  • A woman who is a spouse may be constantly seeking new ways to improve her marriage, instead of focusing on what works best for her and her partner.

  • A woman who is a friend may be constantly seeking new friends, instead of focusing on building deeper relationships with the friends she already has.


Children: Children are particularly susceptible to shiny object syndrome because their brains are still developing. They may have difficulty focusing on one task for long periods of time and may struggle to finish projects. This can lead to poor academic performance and low self-esteem.

  • A child may become easily distracted by new and shiny toys, video games, or activities, and may struggle to focus on one task for an extended period of time.

  • A child may be constantly switching from one hobby to the next, never fully immersing themselves in any one activity and never experiencing the satisfaction of mastery or completion.

  • A child may struggle to finish projects or homework assignments, as they are easily distracted by new and exciting ideas.


  • A child may have difficulty developing a sense of self and personal identity, as they are constantly seeking out new experiences and new ways of expressing themselves.

  • A child may have a hard time building and maintaining friendships, as they are constantly seeking out new and exciting social experiences.

  • A child may have a hard time with academics, as they are easily distracted by new and exciting subjects and ideas, and may struggle to focus on the material being taught in class.

  • A child may struggle to build a sense of self-esteem and self-worth, as they are constantly seeking out new and exciting experiences to feel good about themselves.

  • A child may struggle with decision making, as they are easily swayed by new and shiny options

Shiny object syndrome can have a variety of negative effects on individuals as a whole. Some of the most common effects include:

  1. Difficulty achieving goals: Constantly seeking out new and exciting opportunities can make it difficult for individuals to focus on achieving their goals.

  2. Financial instability: Constantly chasing after the latest and greatest products or ideas can lead to impulsive spending and financial instability.

  3. Lack of personal or professional growth: Constantly seeking out new opportunities can make it difficult for individuals to establish themselves as experts in their field or to build a sense of personal identity.

  4. Difficulty building and maintaining relationships: Constantly seeking out new experiences and new people can make it difficult for individuals to build and maintain deep and meaningful relationships.

  5. Difficulty making decisions: Shiny object syndrome can make individuals indecisive and easily swayed by new and shiny options.

  6. Difficulty with time management: Shiny object syndrome can make individuals procrastinate and fail to manage their time effectively, as they are easily distracted by new and shiny things

  7. Difficulty with self-esteem and self-worth: Constantly seeking out new experiences and new ways of expressing themselves can make it difficult for individuals to build a sense of self-esteem and self-worth.

  8. Difficulty with stress management: Shiny object syndrome can be a form of distraction from stressors in one's life, but it can also add stress by the constant need to seek out new and exciting experiences, that can lead to burnout and fatigue.

Well I hope this was interesting and impactful. Shiny Object Syndrome can have a significant impact on individuals and society as a whole. It can lead to a lack of focus, wasted time and resources, and even financial ruin. To combat this tendency, it is important to set clear goals and priorities, and to be mindful of the potential distractions that may arise. By being aware of the potential pitfalls of Shiny Object Syndrome and taking steps to avoid them, we can all lead more productive and fulfilling lives. Take a mental breakation!!!

Love, Lora



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